Febraban Tech
EN | This event is a key gathering for the entire financial sector in LatAm, bringing together leaders, experts, and professionals from traditional banks, digital banks, payment processors, credit unions, and other financial institutions to discuss the cutting-edge trends, innovations, and challenges shaping the industry.
PT-BR | Este evento é um encontro todo o setor financeiro LatAm, reunindo líderes, especialistas e profissionais de bancos tradicionais, bancos digitais, processadores de pagamento, cooperativas de crédito e outras instituições financeiras para discutir as tendências, inovações e desafios que moldam o mercado.
Key contributions
My key contributions to the project as part of the brand design team were:
Key visual
Set the visual strategies for the event
Scenography
Produce the materials and direct the production agency
Experiences
Create engagement actions for guests and visitors
Production
Guide the agency, photographers and videomaker
Briefing
EN | To achieve maximum impact at the event, we aimed to position idwall as a key highlight, using elements from the institutional visual guidelines to create a cohesive and engaging experience that would resonate with the Enterprise audience, ultimately increasing brand awareness and generating valuable leads
PT-BR | Com o objetivo de alcançar o máximo impacto no evento, visamos posicionar a idwall como um dos principais destaques, utilizando elementos do guia visual institucional para criar uma experiência coesa e engajadora que ressoasse com o público Enterprise, aumentando o reconhecimento da marca e gerando leads qualificados.
Event booth
EN | To foster engagement and interaction, the brand design team conceived an open-concept booth where attendees could freely explore, discover exclusive content, connect with the sales team, and experience the interactive totem showcasing product flow solutions for the financial sector.
PT-BR | Para promover o engajamento e a interação, o time de design concebeu um estande com conceito aberto onde os participantes podiam circular livremente, participar de painéis com conteúdo exclusivo, conectar-se com a equipe de vendas e experimentar o totem interativo que apresentava soluções de fluxo de produtos para o setor financeiro.
Totem
EN | To provide a hands-on understanding of idwall's solutions, we crafted an engaging digital experience for the interactive totem. Prospective clients could explore and test these solutions, specifically designed to meet the unique challenges and demands of the financial market.
PT-BR |
A fim de proporcionar uma experiência prática com as soluções da idwall, elaboramos uma experiência digital engajadora para o totem interativo. Clientes em potencial puderam explorar e testar essas soluções, especialmente desenvolvidas para atender aos desafios e demandas únicos do mercado financeiro.
A distinctive and impactful presence at the largest LatAm financial market fair.
The strategy was not only well-defined but also visually compelling, creating an irresistible draw for attendees and fostering a sense of excitement and engagement.
Design assets
#4500BA
RGB 69/0/186
CMYK 98/100/9/10
PMS 2735 C
#808285
RGB 128/130/133
CMYK 0/0/0/60
PMS Cool Gray 9 C
#000000
RGB 0/0/0
CMYK 15/15/15/100
PMS Black C
#F1F2F2
RGB 241/242/242
CMYK 0/0/0/5
PMS None
#DCDDDE
RGB 220/221/222
CMYK 0/0/0/15
PMS Cool Gray 1 C
#808285
RGB 128/130/133
CMYK 0/0/0/60
PMS Cool Gray 9 C
Aa Bb Cc
Fellix | Regular & Semibold
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Social media
Creating a compelling online presence to drive interest and excitement around idwall's participation at the event.
Targeted flyers
Flyers designed to provide tailored solutions and valuable information to a diverse range of businesses, addressing their specific needs and business.
Brand Design team:
Pauli Santos
Sr. Brand Desinger
Heloiza Heiko
Brand Design Lead
Alexa Brito
Sr. Web Designer
Mands Melo
Jr. Brand Designer
Marketing team:
Content:
Julia Boarini
Laís Costa
Marília Baffuto
Patricia Boroski
Performance:
Jonas Schuler
Letícia Sansone
Mariana Pagliarini
Wagner Roberto