idsummit | 2024
EN | The idwall summit offered a platform for announcing new product launches, exploring the latest innovations in the tech sector, discussing key trends in digital identity, and facilitating valuable networking among attendees.
PT-BR | O idsummit 2024 serviu como plataforma para o lançamento de novos produtos, a apresentação de inovações tecnológicas de ponta, o debate sobre as principais tendências em identidade digital e a promoção de networking de alto nível entre os presentes.
Key contributions
My key contributions to the project as part of the brand design team were:
Key visual
Set the visual strategies for the event
Scenography
Produce the materials and direct the production agency
Experiences
Create engagement actions for guests and visitors
Production
Guide the agency, photographers and videomaker
Challenge
EN | The idwall marketing team faced a major challenge in idsummit 2024: doubling the size of their annual event while simultaneously hosting multiple talks, the "Bank's Digital Experience Awards," and unfold a new brand launch. This meant reimagining the entire event experience, from spatial planning and stage design to branding and digital and physical assets. The brand design team needed to seamlessly integrate these elements, creating a cohesive visual narrative that celebrated idwall's evolution and resonated with attendees. Success hinged on crafting a memorable and impactful experience that solidified idwall's position as a fintech leader.
Go simple.
A purpose-driven event identity, rooted in technological innovation.
idwall dark purple
#4500BA
RGB 69/0/186
CMYK 98/100/9/10
PMS 2735 C
Black
#000000
RGB 0/0/0
CMYK 15/15/15/100
PMS Black C
idwall dark grey
#808285
RGB 128/130/133
CMYK 0/0/0/60
PMS Cool Gray 9 C
idwall light grey
#F1F2F2
RGB 241/242/242
CMYK 0/0/0/5
PMS None
Typography
Aa Bb Cc
Fellix | Regular & Semibold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 ( ) [ ] { } < > / \ | @ # $ % ^ & * + = ~
Scenography
idwall Digital experience ranking
Developed the award to acknowledge and celebrate banks that are transforming the digital banking landscape with exceptional customer experiences.
Big Numbers
Review the event outcomes and how the marketing team influenced the industry and the company.
+500
Attendees took part in a range of activities, including talks, experiential activations, and valuable networking sessions.
With 42% of this audience being C-levels, Directors and managers.
118
publications since the start of the year, idsummit 2024 has achieved broad media coverage, featuring in nationally recognized outlets like Valor Econômico, Exame, and IstoÉ Dinheiro, among others.
+25
Renowned authorities in the fields of anti-fraud, security, and digital identity across Brazil and Latin America.
Brand Design Team:
Pauli Santos
Sr. Brand Designer
Heloiza Murakami
Sr. Brand Designer
Mands Melo
Jr. Brand Desinger
Alexa Brito
Sr. Web Desinger
Julia Delis
Sr. Web Desinger
Robson Cristo
Brand Design Lead
Marketing team
Content:
Julia Boarini
Laís Costa
Marília Baffuto
Patricia Boroski
Performance:
Jonas Schuler
Letícia Sansone
Mariana Pagliarini
Wagner Roberto